TrueLearn alignment programs are unique, state-of-the-art learning experiences. The programs help create new insights and understanding built as much upon the participants’ prior knowledge and experience, as upon the provided course information. Here is a sampling of excercises in the “Maximizing Performance through Sales” program. The battlefield Sales teams are thrust into a series of exercises that help them confront a variety of marketplace ‘realities’. Participants explore company growth goals, customer needs and wants, and competitive profiles. They gain a thorough understanding of the business challenges and opportunities. What it is, what it does Sales teams are thrust into a series of exercises that help them confront a variety of marketplace ‘realities’. Participants explore the product in detail, covering the relevant features and benefits, and learn how to tailor their sales message to meet customer needs. Competitive profiling Participants delve into an analysis of the competitive advantages of the product and how to use this information in their selling. They explore customer choice criteria, customer perceptions of competitive products and profile competitive users. Participants gain a thorough understanding of the marketplace dynamics and begin to focus on leveraging the key points of difference. Making the sale Participants practice their sales approach in a constructive and supportive environment through the use of cases and scenarios that deal with a variety of situations or challenges. Participants become well versed in the sales strategy and hit the street ready to sell, sell, sell. From understanding to action To tie everything together, participants commit to changing their behavior to maximize their sales potential. The behavioral changes are linked to key measures and goals, and participants identify ways in which they can contribute to overall success. They create their own action plan.