TrueLearn alignment programs are unique, state-of-the-art learning experiences. The programs help create new insights and understanding built as much upon the participants’ prior knowledge and experience, as upon the provided course information. Here is a sampling of excercises in the “Maximizing Performance through Living the Brand” program. Creating a level playing field Branding means different things to different people. As a first step, we define what a brand is and what that means for the success of the company. Through a series of interactive exercises, participants explore how strong brands influence sales, and why differentiation and consistency is the key to success. Participants all gain a common understanding of branding thereby creating a level playing field for further learning. Brand messengers These exercises explore the meaning and impact of product design/ service offer, graphic profile, customer experiences and interactions, communications and more. Who buys what and why? Exercises exploring who buys what and why, are introduced to help participants understand the relationship between tangible and intangible brand attributes. Participants identify how the company needs to be perceived to attract the most relevant target audience. The need to change or evolve the brand image becomes clear, ensuring that the brand remains distinct and relevant. “The marketplace drives everything we do” Participants examine the marketplace. Who are the key players? How do they position themselves? What are their strengths and weaknesses? Participants see the reality of the marketplace and begin to identify brand strengths and weakness. Living the Brand In this exercise employees explore their roles and responsibilities and identify how they impact the brand. Employees ultimately identify and commit to behaviors that will support the brand at each ‘moment of truth’ or ‘brand touch point’ with customers/consumers.